beIN CONNECT
Smart TV App
🧠 The Challenge
beIN MEDIA GROUP operates across 43 countries and acquired Turkey’s largest Pay-TV platform, Digiturk. While its mobile and web platforms were widely used, the Smart TV experience lagged behind—with poor navigation, low engagement, and unclear hierarchy.
The ask:
Design an intuitive Smart TV app experience for beIN CONNECT that could scale across major Smart TV platforms while elevating the overall user experience.
🎯 The Goal
- Improve user navigation and content discovery
- Reduce user confusion and support issues
- Deliver consistent design across Android, Samsung, Apple TV, and LG
- Align with the OTT brand vision of beIN CONNECT
💡 My Role
As Senior Product Designer, I led end-to-end design for the new Smart TV app—from research to final handoff. I worked closely with product managers, engineers, and executive stakeholders (including the CFO) to align on goals and execution.
🔍 Market Research & Benchmarking
To ground our approach, I conducted a competitor analysis of local and global Smart TV apps—benchmarking platforms like Netflix, BluTV, Amazon Prime Video, and regional streaming services.
Outcome:
- Identified common interaction models
- Mapped friction points in existing experiences
- Created a presentation deck for directors to align on project goals
This analysis secured stakeholder buy-in and allowed the project to officially move forward.

🧩 UX & Wireframes
With stakeholder alignment in place, I created wireframes for Phase 1, focused on:
- Clear, remote-friendly navigation
- Scalable content modules
- Accessibility considerations (TV distance, color, contrast)
After feedback rounds with stakeholders and engineers, the wireframes were finalized and moved into prototyping.
🧪 Prototyping & User Testing
I built interactive prototypes for user testing and demo purposes.
We conducted testing sessions with 20+ users to observe how they navigated the experience with a remote. Based on insights, I optimized the navigation flow and reduced complexity, ensuring important content was never more than a few taps away.

🎨 UI Design
Once the wireframes were validated, I transitioned into high-fidelity UI using Sketch.
Key focus areas:
- Remote-first design patterns
- Big-screen readability
- Consistent visual hierarchy
- Motion and transitions for smooth navigation
I completed designs for Android TV, Samsung, LG, and Apple TV—tailored to their platform guidelines. Final assets were delivered via Zeplin.

📊 Results & Impact
🎮 +60% improvement in user satisfaction through optimized navigation
👥 Conducted testing with 20+ real users to validate usability
🚫 Reduced user confusion by simplifying the IA and focus states
📺 Delivered scalable UI across 4 major Smart TV platforms
🧠 Reflections & Learnings
This project sharpened my skills in remote-first design and thinking in 10-foot experiences. I learned how important simplicity, clarity, and focus management are in TV UX. I also got to influence senior stakeholders and make a tangible impact in a highly visible product.