JustPark
EV Charger Listing & Onboarding for Space Owners
🧠 The Challenge
With the rise of electric vehicles, JustPark saw a growing opportunity in enabling space owners to list their private EV chargers. However, the onboarding experience for these users was unclear and outdated, resulting in drop-offs, incomplete listings, and increased support calls.
The challenge was to redesign the onboarding flow to:
- Encourage more EV space listings
- Reduce confusion and customer support friction
- Ensure hosts can easily add EV charger details during listing
🎯 The Goal
- Design a frictionless onboarding experience for space owners
- Improve discoverability of EV charger listing features
- Reduce support tickets caused by unclear instructions
- Align the experience with the company’s updated design system
💡 My Role
As a Product Designer on the Growth team, I was responsible for:
- Leading user research
- Wireframing and prototyping solutions
- Aligning with Product, Marketing, and Engineering teams
- Delivering final designs into Figma and the design system
🔍 Discovery & Research
To uncover user pain points and expectations, I designed a short, focused survey within the JustPark app using Typeform.
- 9 core questions focused on motivation, pain points, and usability blockers
- Responses were prioritized by importance and frequency
- Key insight: users were uncertain about charger compatibility, pricing, and visibility of their listing to EV drivers
🧪 Key Findings from Research
- Users needed clearer guidance on how to list EV chargers
- Terminology confusion (e.g., “Type 2 charger” wasn’t universally understood)
- Many expected the system to suggest pricing automatically
- Visual confirmation of their listing’s visibility increased confidence
🎨 Design Process
1. Wireframes
I created initial wireframes based on research and discussed them with the Product and Marketing teams. Focus areas:
- Smart defaults to guide the setup
- Progressive disclosure to avoid overwhelming users
- Clear visual confirmation of each step completed
2. UI Design
- Designed high-fidelity screens in Figma, aligned with JustPark’s design system
- Held weekly check-ins with Product and Engineering to validate feasibility and progress
- Created responsive components to ensure mobile-first usability
3. Handoff
- Integrated designs into the shared design system
- Supported dev handoff with annotated flows, behavior specs, and interaction notes
📊 Results & Impact
🚗 +15% increase in EV charger listings and bookings
📉 -6% reduction in customer support calls related to onboarding
⚡ Improved user trust through better UI clarity and helpful microcopy
🧠 Reflections & Learnings
This project was a great exercise in balancing business needs with user empathy. By simplifying the technical jargon and guiding users with progressive steps, we built an experience that empowered both tech-savvy and new users alike. It also showed me how a small UX improvement can directly impact revenue and support cost.