⚡ JustPark – EV Charger Listing & Onboarding for Space Owners

🧠 The Challenge

With the rise of electric vehicles, JustPark saw a growing opportunity in enabling space owners to list their private EV chargers. However, the onboarding experience for these users was unclear and outdated, resulting in drop-offs, incomplete listings, and increased support calls.

The challenge was to redesign the onboarding flow to:

  • Encourage more EV space listings
  • Reduce confusion and customer support friction
  • Ensure hosts can easily add EV charger details during listing

 

🎯 The Goal

  • Design a frictionless onboarding experience for space owners
  • Improve discoverability of EV charger listing features
  • Reduce support tickets caused by unclear instructions
  • Align the experience with the company’s updated design system

 

💡 My Role

As a Product Designer on the Growth team, I was responsible for:

  • Leading user research
  • Wireframing and prototyping solutions
  • Aligning with Product, Marketing, and Engineering teams
  • Delivering final designs into Figma and the design system

 

🔍 Discovery & Research

To uncover user pain points and expectations, I designed a short, focused survey within the JustPark app using Typeform.

  • 9 core questions focused on motivation, pain points, and usability blockers
  • Responses were prioritized by importance and frequency
  • Key insight: users were uncertain about charger compatibility, pricing, and visibility of their listing to EV drivers

🧪 Key Findings from Research

  • Users needed clearer guidance on how to list EV chargers
  • Terminology confusion (e.g., “Type 2 charger” wasn’t universally understood)
  • Many expected the system to suggest pricing automatically
  • Visual confirmation of their listing’s visibility increased confidence

 

🎨 Design Process

1. Wireframes

I created initial wireframes based on research and discussed them with the Product and Marketing teams. Focus areas:

  • Smart defaults to guide the setup
  • Progressive disclosure to avoid overwhelming users
  • Clear visual confirmation of each step completed
2. UI Design
  • Designed high-fidelity screens in Figma, aligned with JustPark’s design system
  • Held weekly check-ins with Product and Engineering to validate feasibility and progress
  • Created responsive components to ensure mobile-first usability
3. Handoff
  • Integrated designs into the shared design system
  • Supported dev handoff with annotated flows, behavior specs, and interaction notes
See in Figma

📊 Results & Impact

🚗 +15% increase in EV charger listings and bookings

📉 -6% reduction in customer support calls related to onboarding

⚡ Improved user trust through better UI clarity and helpful microcopy

 

🧠 Reflections & Learnings

This project was a great exercise in balancing business needs with user empathy. By simplifying the technical jargon and guiding users with progressive steps, we built an experience that empowered both tech-savvy and new users alike. It also showed me how a small UX improvement can directly impact revenue and support cost.